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Yes, it's true. Blogs can, and do make money. However, www.cheapmacmakeupz.com probably over 90% of blogs make very little money. Most blogs make probably less than $50/month. That's not an income. The other 10% makes anywhere from that to $40,000+ per month. One blogger I study is John Chow. His method to monetize a blog is, as far as I know the only way to really make it big. Basically - you write about something that really fascinates you and you don't mind writing an entry once a day at least. Then you market the blog to get traffic - and ask people to subscribe by email to your posts.
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Once you have hundreds, if not thousands followers and their emails - you find related products and sell it to them one-on-one via the list. You become an "affiliate" of different products and get commissions every time one of your subscribers buy it. I do this quite a lot. John proposes to do this right from the beginning. NOT put ads on the blog. John calls AdSense "the welfare system of bloggers". He said you just can't get enough traffic to make any real money with ads. That's true, I know exactly how much traffic I need to make every dollar. It's a lot.
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